School Fundraiser

Marketing Group

Overview

A marketing committee will be formed to determine how the product will be marketed. 

Marketing is often thought of as the five Ps - product, price, packaging, promotion and positioning.  

• Product - A good or service a company makes in quantity to sell on the open market.

• Price - This is how much the customer has to pay,

• Packaging - What the package looks like that the product is in and the information provided.

• Promotion - Advertising and promotions such as contests and coupons.

• Positioning - This can refer to where it is distributed. Example; GAP positions their product at all generations and at it's own stores. It also refers to how a product is placed in a perceived way; such as a premium product.

Marketing Tips

Marketing Plan Tips