Just for Clicks BusinessGame™

Print Advertising Tips

You have seen or heard many advertisements on t.v., radio, magazines, website banners, e-mails, movie theatres, outdoor signs and possibly newspapers.  You know what works for you or the type of advertisements that catch your attention. Your advertisement should catch the attention of other kids.

You'll want to write some words to create some interest and excitement about your product. You  should give the reader a reason to look at your product. 
Consider trying your advertisement, before you read this section.  Sometimes, to be new and different, you just have to "go for it" and experiment with what you think makes sense. 

 We have provided you with a framework to help you get started.  This will serve as a guide, but you must apply your own thinking  in order to achieve a result.  You may want to check out the "Put Your Thinking Hat On" section to help you think through this area.

At this point, we are not able to have you create or display a real print ad  online like we are about to teach you.  You should still go through the exercise when you have some time and develop your ad.  For now, prepare your ad without the picture and the neat and different fonts.  Sorry for not having this ready yet, but you will be pleased when you see the ideas we are working on!

The next time you look at an advertisement in a newspaper, magazine or sign, look for the following components.

[Check out some examples of kids advertisements]

The Framework for a Print Ad

Headline:

The large-print words that first attract a person's eye, usually found at the top of the page.

Subhead:

The optional addition to the headline that provides more detail, also in large (smaller than the headline) print.  Usually below the headline.

Copy or Body Copy:

The main text, set in a readable size, the same as you might find in a book or magazine.

Visual:

An illustration that makes a visual statement. 

Caption:

Copy attached to the visual, to explain or discuss it. Usually beneath the visual, but may be on any side, or even within or on the visual.

Trademark:

A unique design that represents the brand or company (like Nike's swoosh).

Signature:

The company's trademarked version of it's name. Often advertisers have a logo design that features a brand name in a distinctive font and style. The signature is a written equivalent to the trademark's visual identity.

Slogan: 

An optional element consisting of a short phrase, evoking the spirit or personality of the brand.

You want people to read your advertisement, like it and remember it. Don't worry if you don't have all the things we've mentioned. We are just trying to show you what big name companies tend to do.  As TeachingKidsBusiness.com evolves, we will be able to help you more and create  tools and forms that give you more options for your advertisement design.

As your business skills develop and you advance through phases (like grades) in TeachingKidsBusiness.com, the brand and business name will become more important.  If you move to the next version of Just for Clicks Business Game where you will create & sell several products, and develop a reputation, you will be given more help and advice to make it all work.

Design Layout. Putting the Parts Together

Design refers to the look, feel, and style of the ad.  The design must somehow reach out to the readers, grab their attention, holding it long enough to communicate the appeal and finally, attach it to the brand name in the reader's memory.

Headlines

Subheads

Visual

 

Caption

Copy Copy Copy

Copy Copy Copy

Signature

Slogan

Example of an ad design framework (we can not use visuals at this stage).

Techniques to hep you

Brainstorming

Brainstorming is a great way to increase the number and variety of ideas.  Your goal in brainstorming is to come up with a long list of "crazy ideas".  If you get people to help you, make sure you write down all the ideas and don't criticize any of them. No idea is too crazy to write down.  Have fun with it and push yourself to think up unusual ideas, beyond your normal thinking.

Questions you should ask yourself about your product

1.  Why should we even care about  (insert your product's name)?

2.  What type of person would be interested in (insert your product's name)?

3.  What aspect of (insert your product's name) do I like best, or least?

4.  What are the benefits of (insert your product's name)?

5.  If (insert your product's name) does not succeed, what are the problems?

6.  How can (insert your product's name) be explained to a 8 year old?

Marekting Communications Tips

You want to help people see what makes your product great. You want to get them to try it. You can't just tell them that it is great, because they have heard that before and they won't believe you. What you need to start with, is a way to make your message appeal to them. The message (your ad) must sell itself!

Stopping Power

Stopping power is the ability of an advertisement to stop people in their tracks, to make them sit up and take notice. You want people to say "Did you see that?" or "What did you say?"

Great Writing

To be good, your ad copy will have to communicate its point clearly and simply, to avoid losing the audience. Make it reach out and grab the reader.

[Check out some examples of kids advertisements]