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The Kids Guide To Busi= ness

 

Jeff M. Brown

 

This is a sample copy= to introduce you to this book. Most of the book is has been edited out to give= you an introduction to the book. We hope you will enjoy what you read enough to purchase the full edition of this book.

 

 

 

 

Please see our web site at www.TheKidsGuideToBusiness.com for additional activities and opportunities for kids

 

 

 

Proceeds from this book are being used to further develop the social venture of www.teachingkidsbusiness.com and www.kidse-marketplac= e.com. Proceeds will help provide kids with programming and opportu= nities to learn about business.

 

 

 

 

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TeachingKidsBusin= ess.com

 

Written by: Jeff M. Brown, Founder of TeachingKidsBusiness.com,
Kidse-Marketplace.com and KidsBusinessFranchise.com

 

Published by TeachingKidsBusiness.com.

 

Proceeds from this book are being used to further develop the social venture of www.teachingkidsbusiness.com and www.kidse-marketplac= e.com. Proceeds will help provide kids with programming and opportu= nities to learn about business.

 

Paperback 1st Edition

 

ISBN 0-9733058-1-9

 

UPC 806494000652

 

Revised December 05, 2005 (Special Sample copy – not a complete book)<= /span>

 

Copyright © 2003, Jeff M. Brown

 

All rights reserved. No part of this book may be reproduced, stored in a retrie= val system, or transmitted by any means, electronic, mechanical, photo copying, recording, or otherwise, without written permission from the author. Please contact the publisher at contact@teachingkidsbusiness.com

 

 

Visit our web site at www.TheKidsGuideToBusiness.com for additional activities and opportunities for kids.<= /span>


Introduction

This is a sample copy= to introduce you to this book. Most of the book is has been edited out to give= you an introduction to the book.  = We hope you will enjoy what you read enough to purchase the full edition of th= is book.

 

 

Let’s start with the thought that “business is a game kids can play.” Let’s treat business as a game and have some fun with it. You can play around with developing product ideas, think how your business can compete w= ith others, how you can win customers and get people interested in your busines= s. There is lots of information in this book so use as much or as little as you want to play around with business.

 

To make business as much fun as possible for kids, we encourage kids to create= the fun in business. As kids learn to develop a business and make many business decisions, it is their choice on how much fun is involved. 

 

This is a guide to help kids get started in business by providing them with a framework to explore business. Some kids will use this book as a reference = to develop their own businesses and others will use it as an introduction to business. There can be immediate results (do business now) or the start of a long thinking, exploration and discovery process.

 

This book was inspired by hundreds of kid’s résumés reviewed= by TeachingKidsBusiness.com. TeachingKidsBusiness.com realized that kids do not have a lot of work experiences or business opportunities beyond household chores (i.e. dishwashing, putting out the garbage, cleaning their rooms, walking and caring for pets). We believe that kids are capable of much more= and are ready for the challenge.  =

 

We have provided a very detailed table of contents to allow you to jump around= and explore the different sections in the book. The introductory sections shoul= d be used to ease you into business, or you can jump ahead to the DAB section wh= ere kids can start to Develop A Business (DAB). We have also added programming through our web site at www.TheKidsGuideToBusiness.com and a Kids Business Rewards Program™. 

 

We use the term “business” to cover the commercial activities of companies and career choices. We believe that as you prepare for business, = you are also preparing for a career in business. We would like kids to think of going into business and choosing a career as two things with similar goals requiring similar preparation. Business is where your career happens. This = book will help kids prepare for careers and explore business opportunities. Lear= ning to develop a business will help kids learn to work in a business.

 

This book is geared for kids 8-18 years of age and aims to make kids feel confid= ent in developing their own business. It is written in a way that will help you understand business better by discussing business basics in a kid-friendly = way. This reading experience will provide ideas, encourage, empower, challenge a= nd provide an excellent learning experience, while taking kids through an appr= oach to developing a business. 

 

Since business is new to many kids, this book demonstrates how to explore business and how adults can use this book to help kids learn about business.  Our A to Z approach is really an introduction to business through the development of a business.

 

The Kids’ Guide To Business provides a very unique approach by helping ki= ds understand about business and also encourages adults to take an active role= in this. Once we introduce kids to business, we will have given their future a jumpstart. Naturally, this will spark a kid’s interest and they will = start asking questions, exploring and experimenting in business, which will help = them prepare for their eventual future/career in business.

 

References have been made to the business case of the lemonade stand to show kids about business in a fun and relevant way. Kids will learn about business by apply= ing business basics to the lemonade stand example. We believe that all kids understand the lemonade stand business and will feel comfortable applying e= ven sophisticated business practices to this simple example. Kids may not actua= lly operate a lemonade stand business and it’s not important that they do, but this approach will allow kids to use their imaginations in developing t= heir businesses keeping the lemonade stand business in mind. Many kids will thin= k in terms of the lemonade stand example and then actually apply the concepts to their business idea.

 

TeachingKidsBusiness.com’s “Develop A Business” or DAB approach takes kids through the many steps that are used to develop a business. In the DAB approach, we introduce business terms through a two-step process. First, we define the business te= rm and then we explain it. Secondly, we apply the term to a lemonade stand business to make the ideas and concepts simple, fun and easy to understand. Kids can then apply this to other businesses.

 

This book has been developed to enhance the programming of www.teachingkidsbusiness.com as proceeds from this book will be used to further develop th= is social venture and create more business learning, experiences and opportuni= ties for kids.  In addition, kids w= ill have the opportunity to apply their business skills in www.kidse-marketplace.com.  Let's learn ab= out business while we discuss and develop a lemonade stand business! Let’s “plan a stand”! Let’s develop a business!

Acknowledgements

 

The important concept behind this book is to get kids involved in business and = to provide kids with business experience. This has been accomplished in a numb= er of ways and the momentum is growing.

 

I would like to thank Amey Harding, Tyler Brown and Hayley Brown for their editing, perspectives and idea generation support. They have been very instrumental throughout the develop= ment of TeachingKidsBusiness.com and The Kids’ Guide To Business.

 

A special thank you to Hayley Brown for her cover design and kid-friendly adv= ice.

 

Thank you to the hundreds of= kids who have shared their résumés with us on www.teachingkidsbusiness.com and provided their perspect= ives on how they plan to prepare for their future. By looking at the résumés it became clear to us that kids have career & business ambitions at an early age but they need help and experience to obt= ain their goals.

 

I am fortunate to have had access to the talents of many kids through our www.teachingkidsbusi= ness.com/jobs-for-kids.htm program. Kids reviewed our book and provided valuable comments.  

 

Many kids have also offered their comments on the concept of teaching kids busin= ess.

 

I was fortunate to have received a résumé from Ida Wong, a rece= nt Ryerson Journalism graduate. Ida was given the opportunity to edit the book= and provided very impressive editing expertise while developing her skills and gaining experience.

 

Thank you to the many people who have supported the social venture of TeachingKidsBusiness.com. The compliments, encouragement, comments and programming input have helped create unique opportunities for kids.  I would like to thank Tara Sorense= n for her support in the initial development of the TeachingKidsBusiness.com web site.

 

Thank you for buying this book and supporting our teaching kids business initiati= ve. The proceeds from this book will help us grow as a business, demonstrate business to kids and expand our programming to impact the future of kids.

 

Thank you in advance for taking the time and interest to teach kids business. By taking an interest in this subject matter you will gain from the wonderful opportunities this book has to offer and from business in general.

 

It really does take a community to educate a child. I encourage you to share information with us to further develop the subject of this book and Teachin= gKidsBusiness.com.  See our community involvement sect= ion @ www.teachingkidsbusiness.com. Thank you for being part of our community.

 

Jeff M. Brown

 

 


 

About the Author

 

Jeff M. Brown, B.A., CMA, an entrepreneur, businessperson, Certified Management Accountant, Internet publisher, parent and individual who cares about the future of kids. His personal experiences and his 30 years in business have influenced the development of a very original and effective approach to teaching kids business.

 

As a parent, Jeff recognizes the importance of preparing kids for independence= and a future in business. Jeff is a big believer in nurturing and empowering ki= ds in a positive way at an early age.  He believes kids have tremendous potential and are only constrained = by the resources and support we give them.

 

Like most working people, Jeff has made several career changes. These experiences have helped Jeff better understand the need for people to identify their st= rengths, weaknesses and interests to help them prepare and evolve their careers in business.

 

Jeff believes we should offer kids business related experiences at an early age.  This exposure will help = kids shape their attitudes and explore possibilities while engaging and exciting them about business and their future.

 

Through the social venture www.TeachingKidsBusi= ness.com, Jeff’s mission is to help prepare kids for a successful business future. TeachingKidsBusiness.com’s web site has reached thousands of kids worldwide and is contributing to a growing awareness of t= he potential of kids in business.

 

He is actively developing www.kidse-marketplac= e.com to give kids opportunities to apply what they have learned fr= om this book.  He has written num= erous editorials on the subject of teaching kids business, which are available at= www.teachingkidsbusiness.com.

 

Jeff is very committed and passionate about teaching kids business and will cont= inue to publish. This is his first book.


Introduction__ III<= /span>

Acknowledgements_ V<= /span>

About the Author_ VII<= /span>

Chapter 1_ 1

K= id’s Introduction__ 1

Overview For Kids<= /span>_ 1<= /span>

The Fun Side of Business™__ 4<= /span>

How Kids Can Appro= ach Business<= span style=3D'mso-tab-count:1 lined'>_ 5<= /span>

What This Book Can= Do For You<= span style=3D'mso-tab-count:1 lined'>_ 6<= /span>

Chapter 2_ 8

A= dult’s Introduction__ 8

Adult Overview__ 8<= /span>

Our Unique Approac= h To Teaching Kids Business    10<= /span>

Why We Chose The T= itle - The Kids’ Guide To Business&= nbsp;   11<= /span>

How Parents Can En= gage Kids In Business_ 13<= /span>

An Approach For Teachers To Teach Kids Business    14<= /span>

Chapter 3_ 15

W= ays To Use This Book_ = 15

Exploration of Business<= span style=3D'mso-tab-count:1 lined'>_ 16<= /span>

Develop A Business – DAB_ 16<= /span>

Discovering And Developing Talents, Skills And Interests&= nbsp;   17<= /span>

Interest Reading_ 18<= /span>

Fun And Social Activities_ 18<= /span>

Developing Your Imagination - Putting Your Imagination To Work_ 19<= /span>

Home Schooling And Tutoring<= span style=3D'mso-tab-count:1 lined'>_ 19<= /span>

Kid’s Busine= ss Club<= span style=3D'mso-tab-count:1 lined'>_ 20<= /span>

Competition or Con= test_ 20<= /span>

Developing Commerc= ial Opportunities For Kids    21<= /span>

Chapter 4_ 22

I= ntroduction To Develop A Business – DAB    22

The Business Case = Of Little Johnny And The Lemonade Stand_ 22<= /span>

DAB – Develo= p A Business - Explained_ 23<= /span>

How DAB Can Help Y= ou Succeed In Business=     24<= /span>

Let’s Start = To Develop A Business<= span lang=3DEN-CA style=3D'font-variant:normal !important;color:windowtext;displ= ay:none; mso-hide:screen;text-transform:uppercase;text-decoration:none;text-underlin= e: none'>_ 26<= /span>

The Fun Side Of Yo= ur Business<= span style=3D'mso-tab-count:1 lined'>_ 27<= /span>

Developing Your Product or Service<= span lang=3DEN-CA style=3D'font-variant:normal !important;color:windowtext;displ= ay:none; mso-hide:screen;text-transform:uppercase;text-decoration:none;text-underlin= e: none'>_ 28<= /span>

Naming Your Product – Creating A Brand_ 30<= /span>

Naming Your Busine= ss_ 32<= /span>

Chapter 5_ 33

L= ocation, Design and Operation Of Your Business    33

Location Of Your Business<= span style=3D'mso-tab-count:1 lined'>_ 33<= /span>

Building/Facilities Design<= span style=3D'mso-tab-count:1 lined'>__ 35<= /span>

Hours Of Operation= __ 36<= /span>

Chapter 6_ 37

M= arket For Your Product__ 37

Market_ 37<= /span>

Going Global_ 38<= /span>

Competition= __ 38<= /span>

Chapter 7_ 40

M= arketing Your Product__ 40

Marketing_ 40<= /span>

Packaging_ 41<= /span>

Pricing_ 42<= /span>

Advertising= _ 44<= /span>

Promotion__ 45<= /span>

Special Events_ 46<= /span>

Word Of Mouth__ 47<= /span>

Reputation<= /span>__ 48<= /span>

Publicity_ 49<= /span>

Press Release_ 49<= /span>

Market Research__ 50<= /span>

Focus Groups_ 51<= /span>

Chapter 8_ 53

O= perations And Administration Of Your Business    53

Customer Service_ 53<= /span>

Distribution__ 55<= /span>

Supplies_ 55<= /span>

Quality Control_ 57<= /span>

Safety_ 58<= /span>

Security_ 58<= /span>

Technology Managem= ent_ 59<= /span>

Information Techno= logy (IT)<= span style=3D'mso-tab-count:1 lined'>_ 60<= /span>

Chapter 9_ 62

M= anaging People_ = 62

Staff Scheduling_ 62<= /span>

Supervision= __ 63<= /span>

Motivating People<= /span>_ 64<= /span>

Human Resource Management (HRM)_ 65<= /span>

Chapter 10_ 67

M= oney Side Of Your Business__ 67

Financing A Busine= ss_ 67<= /span>

Budgeting_ 69<= /span>

Money Management_ 70<= /span>

Payment Terms_ 71<= /span>

Accounting<= /span>_ 73<= /span>

Advanced Accountin= g_ 75<= /span>

Chapter 11_ 76

O= ther Important Business Considerations    76

Environmental Considerations_ 76<= /span>

External Factors_ 77<= /span>

Charity - Philanth= ropy_ 78<= /span>

Mergers_ 79<= /span>

Acquisitions_ 80<= /span>

Franchising= _ 81<= /span>

Partnerships_ 82<= /span>

Business Law__ 83<= /span>

Regulations= _ 84<= /span>

The End of DAB_ 85<= /span>

Chapter 12_ 86

A= dditional Resources To Help You In Business    86

Kid’s Busine= ss Contest<= span style=3D'mso-tab-count:1 lined'>_ 87<= /span>

Web Site Resources= _ 88<= /span>

Inspiration From Anecdotes_ 89<= /span>

Business Case of t= he Lemonade Stand_ 92<= /span>

How Do You Teach K= ids Business? ™ - With "How Was Your Day?"_ 93<= /span>

Kid’s Busine= ss Club Guide_ 95<= /span>

Brainstorming Tips= _ 96<= /span>

Press Release - Repositioning The Lemonade Stand    97<= /span>

Business Plan Framework_ 99<= /span>

Business Terminolo= gy or Dictionary_ 100<= /span>

Closing Comments_ 114<= /span>


 Chapter 1

= Kid’s Introduction

 

In This Ch= apter

 

Overview For Kids

The Fun Side Of Business

What This Book Can Do For You

 

 

Overview For Kids=

 

We hope this book is a launching pad for you to start exploring and preparing yourself for business. If Harry Potter can get kids reading, let’s use The Kids’ Guide To Business to get kids interested in business.

 

Basically, we want you to take on the challenge of participating in a great business experience.  You can do this on paper (think, draw or plan it out) or actually develop and run a lemonade stand business or any other business you desire. 

 

We know you can master business and this will be a good chance for you to take charge, give it a try and prove it. You will become the decision maker as we give you lots of tips on things you should consider while developing your business. Consider yourself the President of your new business venture.  You are empowered to run the busin= ess the way you think it should be run, by actually running it or imagining how= to run it.

 

We have called this book a “guide to business” as we believe it wi= ll help guide you into and through business. Our approach is to discuss busine= ss with you by referencing a lemonade stand business.  You can apply this guide to any bu= siness you may be considering. The unique thing about this book is that you can understand & learn about business and gain business experience and not = even set-up a lemonade stand.

You will surprise yourself on how simple it is to develop a business when you k= now what steps to take.  If you are new to business, we have lots of tips = to help you learn. If you feel you are a little too old to actually run a lemo= nade stand, then give the “plan a stand” a chance. If you don’t want to run a business yet, write and draw out how you would like to run yo= ur business in the future.

 

You can “plan a business” as a class, a busines= s club, with friends, fami= ly or on your own.  There are lots of challenges and lots to be learned from th= is experience. Planning is using your imagination to see what you would do before you actually do it.

 

Business is everything from what your parents and others do to earn money, what stor= es are doing and where you buy things. Business is about people earning money = to have the things they need (food, house, car, clothes) and to have the things they want or to do the things they want to do (sports, entertainment, trave= l, etc.). 

 

Business is what people usually do after they finish going to school. School helps y= ou develop many of the basic skills you need in business.  Business inclu= des terms like working, career, job, occupation, stores, factories, restaurants, and activities outside of your family and school.

 

Business can also be looked at as how things work around you. When we talk about business and preparing for business, it can be as simple as being aware of stores that you walk into or companies that you see on TV. You can learn a = lot about business by asking yourself simple questions like “How do they = do this?”, “How well do they do this?” and “How could = I do this?”

 

This is really about spending some time on your future - investing time in you!  At some point in the future you will spend more and more of your time involved in business or working a job. If you could spend more time preparing yourself, you will have a better chance of succeeding in business= .

 

Your future career may be one of the many business job responsibilities that you will encounter in this book. Your lemonade stand business might be the opportunity for you to discover your talents and develop your business skil= ls. Are you good at making things (design), selling things (sales person), creating advertisements (advertising professional), keeping t= rack of money (accounting), telling people about your product & business (marketing) or organizing the business (managing) - give it a try= and find out!  You may even make the best lemonade in the world!

 

Take the time to further explore the different jobs available in business. Once = you have found an area of business that interests you, try and understand the skills that are required, how to prepare for that career and develop a plan= for you to get the needed skills.

 

Take some additional time to explore online links at www.TheKidsGuideToBusiness.com for hundreds of additional pages of business resources and experiences.  Keep your purcha= se receipt for this book, as it is your ticket to other programs.

 

 

Create a business card and show it to your friends, just as if you were showing them your latest toy, telling them abo= ut the newest song or describing a video game or a new movie you just saw. Tell them about the business you are developing and all the neat experiences you= are having. Tell them you are going to be a business star instead of talking ab= out other people who are stars (i.e. Sports stars, movie stars and singers).

 

We could add gimmicks to make our book more fun, but we would rather have you create fun while doing business. We provide you with a framework to do busi= ness and it’s up to you to make it fun by using your imagination.  As you develop a business, you are= in charge of the business, which includes the fun.  At some point, share with us how y= ou had fun with business and we will write another book on the Fun with Business™.

 

Invest time in yourself while you explore business. Have a great experience in wha= tever you choose in your future. Just remember - you get out of life what you put into it. If you work hard at something and put a lot into it, you will get a lot out of it – from rewards to experience and satisfaction.

 

We hope this is an opportunity for you to try business and feel the pride when= you sit back and say, "I did it!"

 

Use this book as a project to help you learn about business, discover your tale= nts, challenge yourself in new ways and have some fun.  Enjoy discussing business with you= r friends, family and at school. Dream a little, dream big and go after your dreams= 230; starting now!  <= /p>

 

Good luck in business!

 

 


 

The Fun Side of Business

 

While business may not appear to be as exciting as an action video game or a= big sports event, business is something that you can make as exciting an= d as challenging as you want.  At f= irst, you are probably thinking that business is boring. It’s not! Being in business is like playing a game. You make it as fun as you want it to be. 

 

Fun is a big challenge in business. I am going to take you through a lot of good learning material, but like most business writers I kind of forgot about fu= n. I had so much that I wanted to tell you that I just started writing and writi= ng about business stuff in a kid-friendly way. Most businesses forget that hav= ing fun is important.  I know how important fun is for kids since kids tell me all the time.  I know in all my business experien= ces and all the research I do on businesses, I can’t find as much as I wo= uld like about the fun side of business. I try to write in a fun way, but I know that I need some help.  I thou= ght about rewriting the book after already writing and rewriting it many times, until I figured out how to make business really fun – by letting kids make business fun!

 

In this book, I create business experiences for kids. Kids take on the responsibility of learning about and developing a business. Therefore, the responsibility or the job of making business fun has been delegated to you.= As you begin to develop your business, you are asked to create the job of “Vice President of Fun” to ensure your business experience is f= un. I encourage kids to be in charge of the businesses they develop, the amount= of fun they have and others around them have.=   Let kids determine how much fun they need, how to create more fun and how it contributes to the success of a business.  Most importantly, you should learn= how to balance fun with a successful business.

 

Kids, throughout this book I would like you to think, “How can I make this = fun?” The amount of fun you think about is only limited by your imagination. The amount of fun you actually have with your business experience is your choic= e.

 

Please help me bring kids into business and bring out the fun side of business!

 

Business is a game kids can make fun!

Jeff Brown, Author of “The Kids’ Guide To Business”


 

How Kids Can Approach Business

 

Business is really a new territory for you to explore and so it becomes a new challe= nge. It is a new game that you can learn to play. Once you catch on to business = you can be assured that business will respond by creating more business related products and opportunities. As you and many more kids get interested in business, it could become the next kids’ phenomena.

 

The approach we would like you to take with this book is similar in preparing f= or a pro athlete career.  Kids dream about playing in the pro leagues, they watch and learn about the sport, they read about it, they practice when they have time and they play in leagues and pick-up games to improve. Parents al= so spend a lot of time and money on travel, equipment, lessons, coaching etc. What if you spend a little time on preparing yourself for busines= s, like you would for sports?  Don't you think it would help you make the "pro leagues of business?"  Just try and manage business preparation the way kids are managed in sports.

 

You are basically a kid for about 20 years and work for 40 to 45 years.  In your first 20 years, have lots of fun, but spend some time learning about business to help you through your working years. We are not talking about dropping your favourite sport and spending all your time on business preparation.  We are suggesting that you start thinking about business, ask questions, observe what people do and try to understand what you would = like to do, what you may be good at doing and how to prepare yourself.

 

It is important that you try hard at school and learn as much as you can. Real= ize school provides you with a very broad education and not necessarily the preparation for a particular career. The accomplishments of finishing high school, college or university will not guarantee you a successful career in business. It is your responsibility to plan your education, choose your car= eer path and understand the necessary skills, additional education, training and experience you will need.

 

Find a little time to start exploring business and preparing for your future. 

 


 

What This Book Can Do For You

 

You never know where this business experience will take you!

 

This book will provide you with lots of information and good ideas to help you o= ut. This book alone will not make things happen, as it is up to you to do somet= hing with the information. This book will help you understand business and devel= op a business, but you will have to take the next steps to make it happen.

 

Any experience that you have will be very impactful and if managed properly can have a very positive influence on your future. We hope to create awareness = and positive business experiences at an early age to help set the foundation to shape your successful business future.

 

If we can spark an interest in business, then you will ask questions and begin= to figure things out as you go through life. You don’t have to wait till college to learn about business. By starting now, you will do something good for yourself.

 

We realize that kids are people with tremendous amounts of potential and often their full potential is not reached if they are not given the tools, opportunities and support to do so. A book can be a wonderful way to reach = out to kids in new ways and provide access to ideas that will help them reach t= heir potential.  We hope that this = book will help you to understand and reach your potential.

 

This book can help you:

 

·        Explore business in a fun= and interesting way

·        Introduce you to business=

·        Prepare for business

·        Launch into business

·        Develop business skills

·        Understand your talents a= nd interests

·        Begin healthy conversatio= ns and observations about business

 

 

This book is also a business investment in you that provides opportunities for y= ou to gain valuable experience. Take the time to explore business further thro= ugh the book updates and links available to you at www.TheKidsGuideToBusiness.com.

 

Kids, this is a good point to skip ahead to “The Business Case Of Little Jo= hnny And The Lemonade Stand” – Chapter 4.  You are welcome to read through th= e next few sections or come back to them in the future. You are probably anxious to learn more about business and how to develop a business, so feel free to ju= mp ahead now.

 

Lets get started!


 

 

Chapter 2

 Adult<= /span>’s Introduction=

 

In This Chapter

 

Adult Overview

Our Unique Approach To Teaching Kids Business

Why We Chose The Title – The Kids’ Guide To Business

How Parents Can Engage Kids In Busi= ness

An Approach For Teachers To Teach K= ids Business

 

 

 

Adult Overview

 

"Business, a game kids can play™!"

Jeff Brown, Founder of TeachingKidsBusiness.com

 

We would like kids to think of busi= ness as a game that requires skills, talents, practice, rules, teams, competitions, winners and losers. The fact that business is a good challenge for kids mak= es it a fun experience like many other games they play.

 

This is a book that helps kids figu= re out how to “develop a business” (DAB). We hope to get kids thinking about business, give them a business framework to work with, create confide= nce and opportunities for them.

 

This book has been created to be a “kids’ guide to business”, in other words a business prog= ram geared specifically towards kids. There are many “how-to guides”= ; on the market, but we are trying to approach it differently for kids. We intro= duce business terms, discuss them and then apply them to a lemonade stand business.  Kids are provided w= ith questions and ideas to consider as they apply business concepts to the development of their own business.

 

This book was inspired by the view = that kids have tremendous potential and when we give them the proper tools, opportunities and encouragement, they will accomplish many great things, in= cluding business. We feel that kids are interested in business and if we connect wi= th them with terms and examples they can relate to, we will provide a good experience for them.

 

If kids took some of their time, for example, one half hour a week which they would normally spend surfing the Internet, talking on the phone or watching TV, and use it to dream and prep= are for their future - they would all be better off.

 

This book has been developed to hel= p kids step into the business world.  We have made it easier for kids to learn and develop a business using a step-by step approach. We know the concept of developing a business could be overwhelming but we have broken the process down into simple manageable ste= ps.

 

The use of a lemonade stand is an i= deal business case because it is an excellent example that kids can relate to. T= he steps you take to develop a business are the same steps we take kids throug= h in developing a lemonade stand. Once kids can develop a lemonade stand using o= ur DAB approach, they can apply it to many other business opportunities.

 

We need to start offering more of w= hat is good for kids, rather then what they want or may be use to.  It is kin= d of like junk food. Kids love junk food but it is not the smart choice and can = lead to lots of health problems. Business may not be a top choice for kids but i= t is a smart choice for their future.

 

TeachingKidsBusiness.com has found = research indicating kids have fun when it satisfies emotional needs.  Kids will have fun as their needs = for challenge, respect, control, power, accomplishment, knowledge, participatio= n, safety, pride, acceptance, success, and nurturing are satisfied throug= hout the book.

 

Our research also tells us kids want learning to be fun and we realize that this is a crucial element for kids. = Like school, business can be fun, but unfortunately there are times when it is n= ot. As kids evolve in business they will learn that fun is only one of many rewards. 

 

Our planning approach of a lemonade= stand business attracts participation from a wider age group. The image of a lemo= nade stand is usually associated with kids 5-10 years old. The exercise of plann= ing a business can engage older kids and more kids in general. This also allows younger kids to feel that they are actually running a “big business” or a real business.  Kids from early elementary school to college level can enjoy and be challenged by the DAB planning framework in this book. We believe the 9-14 = age group will be the main users of the book.

 

When we ask the question of how muc= h you should sell your lemonade for, kids of all ages will have an answer, but ar= rive at it with different insights and recommendations. They will be challenged = by the question and eager to find out what the price should be or what the rig= ht answer is. Throughout the book, all age groups will be challenged by questi= ons that arise in developing a business.

 

Our planning approach is also a saf= ety precaution for children since our streets are not as safe as they used to b= e. Parents, a generation ago would allow their kids to sit out by the street, confident they would be safe in their neighbourhood.  Now, parents are more reluctant to= leave their kids unattended in their neighbourhoods and kids are much more aware = and cautious about dealing with strangers.

 

This book takes a different approac= h to the usual lemonade stand business. We have created the option of an indoor busi= ness planning exercise with more writing and drawing exercises. Kids can also explore many more ideas and continue to be very creative as they plan their business on paper. The activity of planning a lemonade stand provides an impactful business experience. Kids can pretend to run a stand by planning and acting out the activities inside or they can actually set-up a= nd run the stand outside.

 

We have also used links to online I= nternet programming at www.TheKi= dsGuideToBusiness.com and www.teachingkidsbusine= ss.com to provide updates and additional activities.

 

Our Unique Approach = To Teaching Kids Business

 

Our approach is to talk to kids abo= ut business in a way they can understand, using language they can relate to, empowering them to develop a business and trying to bring fun to the busine= ss.

 

We know kids can do amazing things = if they are given the tools, opportunities and support.  We can begin to prepare them for business by helping them develop business skills early in life. Kids stand = for potential and with the right attention and guidance they will master busine= ss at an early age and thus be better prepared for the future.

 

We would like to see kids participa= te in conversations about business.  Kids should share their business experiences as they commonly share stories abou= t an accomplishment, a special day at school, a trip to the zoo or the best part= s of a movie.

 

Throughout the book, kids are encou= raged to think and imagine their way through various business situations. We do not = give them all the answers to business success, but we empower and engage them to take steps, ask questions and come up with ideas. We feel our approach will create a lasting learning experience rather than a memory exercise.<= /p>

 

We know business preparation and experiences can be great for kids. There are many things that kids are expo= sed to that shape who they are and who they become. If we can create positive business experiences that build self-esteem, confidence and good character traits, we will make great contributions to the lives of kids.  We believe engaging kids in busine= ss will deliver good life experiences.

 

We also believe kids are ready to “play the game of business” at an early age. Business is like a= ny other game with; rules, challenges, competition and once you learn how to p= lay the game you can win.

 

Kids can learn about business. Kids= can do business. Kids can have fun experimenting with business. Kids can have fun exploring business. Kids can find lots of questions to ask and uncover the answers to them.

 

Once we believe in the capability o= f kids, we can proceed with patience and support to teach many wonderful things abo= ut business.

 

Why We Chose The Tit= le - The Kids’ Guide To Business

 

The book title was a difficult exercise. The problem with any title is the final choice may limit the understanding of what the book is about and what it is trying to accomplish. We have chosen a main title and included sub-titles to help communicate the scope of this book and add clarity to the title.

We think the phrase “guide to business” suggests kids who use this book will be guided into business. We realize business is not necessarily something you just jump into. We show kids the many steps that should be considered when developing a business and we give tips to adults on talking= to kids about business.

 

Preparing And Launching Kids Into Business

 

The main premise of this book is to prepare kids for business. We discuss busin= ess language (business terms), provide assistance in making business decisions, demonstrate job responsibilities, develop business skills and help kids discover their talents & interests.

 

Kids are effectively launched into business by developing a business. We are also working to provide kids with the opportunity to launch a business in
www.kidse-marketplac= e.com.  This initiativ= e will hopefully engage kids to go into business worldwide.

 

A to Z’s of Business For Kids

 

We often see the ABC’s or A to Z suggesting the basics and much more are being covered. We have chosen this phrase to suggest that we have covered m= any business basics. We discuss very basic business terms and apply them to more complicated and advanced business practices. We cover a broad range of topi= cs from naming a business or product to mergers and acquisitions.

 

Develop A Business For Kids

 

We have created the DAB (develop a business) approach to help kids develop a business. DAB is a framework to empower kids to work through the developmen= t of a business. By providing kids with steps or “decisions in business”, they will learn to assume responsibility and gain confiden= ce in developing a business. Valuable experience can be gained from going thro= ugh the DAB approach for a lemonade stand and then applying the framework to ot= her business opportunities.

 

Applying Business Basics Using The Lemonade Stand Business Cas= e

 

The lemonade stand is an excellent business case to reference business learning with kids. Kids can easily understand business terms and practices when they are being related to a lemonade stand. Many kids have operated lemonade sta= nds, know the business and can easily relate to it.

How Parents Can Engage Kids In Business

 

Don't underestimate your ability to influence or teach your kids about business. Kids may not appear to ta= ke direction or listen to you, but you do have an impact. Your attitude towards topics, are usually very clear to them whether they agree or disagree with = your perspective.

 

It is our belief adults in general = do not respect kids’ perspectives on business. This is demonstrated by the f= act many adults avoid business conversations with kids.  If adults and parents could engage= kids in business related conversations, they would find this would lead to many interesting discussions.

 

Consider having business discussion= s with your kids so they develop the confidence to join or initiate business-relat= ed conversations. Kids will ask questions when they feel they are being listen= ed to and answers will be provided.

 

As a parent, you should not be focu= ssed on what career you want your child to pursue, but rather help them understand their choices, interests and talents. The best influence is to help them fi= nd something that makes sense for their needs, interests and abilities.=

 

Please do not judge your child̵= 7;s business experience. At this stage in their development, successful and unsuccessful business experiences are good. The successes build confidence while the failures become great learning lessons.

 

This book will provide you with val= uable information and a framework to start discussions on business. You can discu= ss business in great depths by helping your child explore our DAB section. You= can relate business principles to your business experience and to other busines= ses that interest you and your child. You can explore business further through = links to activities at www.The= KidsGuideToBusiness.com.

 

Be creative and make it fun to enga= ge your child.

 

<= o:p> 


An Approach For Teachers To Teach Kids Busin= ess

 

This book was partly inspired by re= quests from teachers at www.teach= ingkidsbusiness.com for basic business programming for kids.

 

This book provides basic business t= erms and applications to introduce kids to business. We have covered a broad range of business topics and presented the information in a way that can be discussed and further explored. The book can be used for a wide range of ages as we believe younger and older kids will relate to the book differently and experience challenges at different levels.

 

The lemonade stand is an excellent = way to have kids relate to business. Many of them have tried a lemonade stand busi= ness or seen one in operation. Take this business icon and expand the experience= in your classroom and beyond.

 

Use this book as an introduction to business, a guide, a model or framework to which you can add elements based= on the abilities of your students. You can use certain components of the book = if you have a specific topic in mind. (ie. Marketing, advertising, etc.)

 

The numerous business decisions kid= s will encounter in the DAB section can be used as an introduction to career discussions. Each of the business decisions is actually a job responsibilit= y of current career positions in many companies.

 

The exercise of developing a lemona= de stand business integrates many components of the school curriculum. This book provides a learning framework that encourages collaboration, brainstorming, application of concepts, research, problem solving, developing of skills, presentation of ideas and making recommendations.

 

This book can be used as a program,= a project, a fun activity, a fundraiser or a starting point for much more:

 

·        To explore career choices=

·        To introduce business ter= ms and concepts

·        To teach business basics = to your class

·        To develop project skills=


 

Chapter 3

= Ways To Use This Book

 

In This Chapter

 

Exploration of Business

Develop A Business – DAB

Discovering & Developing Talent= s, Skills And Interests

Interest Reading

Fun And Social Activities

Developing Your Imagination –= Putting Your Imagination To Work

Home Schooling And Tutoring =

Kid’s Business Club

Competition/Contest

Developing Commercial Opportunities= For Kids

 

 

The subject of business is new for = many kids, so we have developed some ideas for ways to get them started. =

 

This book can be used by kids of al= l ages to teach business at a variety of levels (introduction to advanced). This b= ook has been created for kids and adults who are interested in influencing the future of kids.

 

The experience kids gain from this = book can be enhanced by using additional resources from the business programming of = the www.teachingkidsbusiness.com web site. We hope our guide is the starting point for additional exploration of business. We have provided updates and activities at www.TheKidsGuideToBusiness.= com

 

As a tool to teach kids business, t= his book should be used in a way that works best for the reader. There is no right or wrong way to read and reference this book, but the reader needs to choose. = The reader may want to use a few sections to get started or proceed to many oth= er business topics and opportunities.

 

The following are some ideas on how= this book can be used and the possible outcomes you can expect:

 

·        Kids working on their own= or with the help of a parent

·        A group of friends=

·        A youth or community grou= p

·        A kid’s business club

·        Teachers in a school clas= s
 

Exploration of Busin= ess

 

Kids may not have had the opportunity to explore or think about going into business.  As kids read throug= h this book it should get them thinking about the different aspects of a business. Children will learn from this book and help jumpstart their futures.

 

Once kids have a grasp of the business basics, they can begin to explore so much more. As kids start to learn the basic business language and the way busine= ss works, they can proceed more easily in business. We hope to give kids the framework to look at and explore business.

 

This book will also refer kids to other types of business experiences in = www.teachingkidsbusiness.com. Here you will be able to find hundreds of pages on business programming.

 

Develop A Business – DAB

 

Our DAB approach is like writing a fiction= al story about what you are going to do in business.  In the story you would discuss all= your ideas on running a lemonade stand.  In the business world we call this business planning (writing down ideas) and like story telling, we use a certain framework to develop a busi= ness plan. The DAB section gets kids planning a business by using a fun activity= .

 

Business planning can be used to figure things out before you invest the time and mo= ney in a business. Planning can be fun because you can imagine some great things and dream about how successful you will be.

 

Discovering And Developing Talents, Skills And Interests

 

The development of a lemonade stand business is an opportunity for kids to unde= rstand their talents, develop skills in business and identify their interests. Tal= ents are natural abilities of learning or doing something. Skills are abilities = that come from training and practice. Interests are having feelings of curiosity towards something – to excite the attention of curiosity.

 

Your talents will become apparent as you develop a business.  You will learn and develop skills = and discover your interests as you work through this book.  If you show interest in a certain = area of the lemonade stand experience, it will help you understand areas of busi= ness that may be better suited to you.

 

·        If you are interested in = the preparation of the lemonade, you have a love of making things=

·        If you enjoy talking to p= eople and trying to sell products to them, you have a natural talent for selling =

·        If you are interested in preparing advertisements for the stand you have creative talent

·        If you have good ideas for promotions you have a talent for the promotional business

·        If you like managing mone= y, you have a knack for math or finance

 

Every experience you have with the DAB activities should help you develop skills = and understand your strengths, weaknesses and interests. Once you figure this o= ut, you are well on your way to preparing yourself for business. =

 

The secret to making sure your future jobs are a good fit for you is to underst= and the skills you need and how they match your interests, talents and skills. = In the future, you will find you may take jobs to gain the necessary skills for your “dream job”.

 

Interest Reading

 

Let’s not forget this is a bo= ok for reading.  We refer to this boo= k as a guide for kids, but it is still an easy and interesting read. If it helps y= ou understand business or helps to launch you into business, then it is an add= ed bonus. As long as you find this book interesting with some new ideas and lasting impressions, we have reached our goal.

 

Business is not currently a favouri= te reading category for kids, but we have to start somewhere and this is a good start.

 

Fun And Social Activ= ities

 

We have asked kids to take responsi= bility for developing the fun side of their business experiences. If kids want to = have fun, they have to create it themselves. The business or lemonade stand kids develop can be as wild and fun as their imaginations allow.

 

Kids should be able to take ideas f= rom this book and apply them to business. The more ideas they have to work with, the greater the challenge and fun. We want younger kids to consider the fun of developing and possibly running a lemonade stand and older kids to think ab= out all the potential opportunities that could arise in developing and running their own businesses.

 

Fun activities:

 

·        A drawing exercise, where= kids can draw a lemonade stand and advertising signs

·        A writing exercise as kid= s write out a plan for their lemonade stands or business ideas

·        A story telling exercise = as kids tell others about their business stories

·        A contest to engage kids = to compete in business

·        The basis for a teamwork initiative, which includes the school community and business partnerships




 

Developing Your Imagination - Putting Your Imagination To Work

 

"Imagination is more import= ant than knowledge."

= Albert Einstein.

 

Imagination is a creation of the mi= nd and can lead to great ideas, which produces new inventions, improved products a= nd changes the lives of many people.

 

Unfortunately, we don’t take imagination or creative thinking courses in school, but these creative aspe= cts are very important to idea generation.&nbs= p; You will find the skill of imagination will evolve as you learn to a= sk questions and give plenty of thought to your answers.

 

There are progressive companies suc= h as 3M who encourage their employees to use their imaginations and think about new ideas.  This approach has lead= to the development of many new products and greater business success. We would like you to use this book to further develop your thinking skills.

 

Everyone knows kids have great imag= inations and we encourage kids to use their imaginations as they explore business. Throughout this business guide, kids will be asked questions which will put their imaginations to work, helping them create ideas for their businesses.=

 

The combination of imagination and = reality is also a good experience. It is a good idea to see how your business plan performs in a real business.  

 

It is fun to imagine the ultimate l= emonade stand or your great business idea!

 

Home Schooling And Tutoring

 

This book is a good resource for pe= ople who practice home schooling full time or on a supplemental tutoring basis.  We encourage adults to participate= in this experience with kids.  Th= is approach helps kids understand business and helps adults to convey important guidance and experiences.

 

The tutoring industry has grown dramatically in recent years, as parents are concerned for their child̵= 7;s preparation into university, college and a career.  We believe that kids can enhance t= heir school education with the right programming and support at home.

 

A little planned quality time a hom= e with parental support is a very effective tutoring program.  This is a great opportunity to int= eract with kids about business in the supportive environment of a home.  A few “business meetings at home” would be a very interesting and great learning experience.

Kid’s Business Club

 

This business guide is a great oppo= rtunity to put a “business club” together to explore business with friends.  Organize a group of = kids and sit down together to figure out how the group can attack the ideas in t= his book.  Try the idea of a ̶= 0;DAB Club” or a “Kid’s Business Club.”

Competition or Contest

 

T= his book provides opportunities to create a friendly competition in developing a business. For many kids who need competition to spark their interest, we ha= ve listed some ideas:

 

Compete for different categories (d= esign, advertising, product taste)

Run a school lemonade stand convent= ion or business convention with a panel of judges awarding prizes

Have the local media do reporting a= nd judging during a period of time

Ask a youth service group to sponso= r a contest or competition on plans for lemonade stands and actual operating st= ands

Make a submission to the www.= teachingkidsbusiness.com/lemonade-stand-awards.htm

=  


=  

Developing Commercial Opportunities For Kids

=  

This book will help kids and adults consider commercial opportunities for kids. The thought of developing a business and learning to create a business will lead to other opportunities= .

 

T= his book gives interesting opportunities for kids to consult other kids on developin= g a lemonade stand business.  Kids= would hire other kids to assist in the set-up and running of their lemonade stand business.  They could be ̶= 0;lemonade stand consultants”.

 

Our DAB applies to many other busin= ess opportunities, which kids could develop.

 

Check out www.teachingkidsbusiness.com<= /a> - Kids-Works-Ventures.

=  

Check out www.kidse-marketplace.com for other business opportunities for kids.

=  

=  

=  

=  

=  


Chapter 4

Introduction To Develop A Business – DAB=

 

In This Chapter

 

The Business Case Of Little Johnny = And The Lemonade Stand

DAB – Develop A Business R= 11; Explained

How DAB Can Help You Succeed In Bus= iness

Let’s Start To Develop A Busi= ness

The Fun Side Of Business

Developing Your Product or Service<= /span>

Naming Your Product – Creatin= g A Brand

Naming Your Business

 

 

 

The Business Case Of Little Johnny And The Lemonade Stand <= /span>

 

Let’s take an example of one = approach in developing a business and use the classic example of the lemonade stand.= We will use a fictional character called little Johnny who can represent any k= id. Girls can imagine Little Mary as the character. Little Johnny has decided to set-up a lemonade stand business.

 

Little Johnny decided to set-up a l= emonade stand on Saturday morning. He asked his mother to make some lemonade while = he set-up a chair and a table by the end of his driveway. Little Johnny was up= and running his lemonade stand business in less then an hour, but by business s= tandards Little Johnny was not organized to do business. He wasn’t sure what pricing to use, if people would like the taste of his lemonade and he had o= nly told his Mom about opening his stand.  Little Johnny had an enjoyable day talking to the few neighbours who passed his stand and felt he was successful selling a few glasses of lemonade. 

 

If little Johnny was given some goo= d advice such as how to DAB (develop a business), he could have taken some time to p= lan his business. Then he would have been busy serving people, rather than wait= ing for customers. Little Johnny still had a business experience but he could h= ave got a lot more out of it.

 

If you are like little Johnny and j= ust want to get started in business quickly, then you will benefit the most from this book.  There are times when yo= u have to move quickly and take advantage of opportunities in business. We are not suggesting that you will not succeed if you charge into an opportunity with= out some planning, but if you can master the business planning process, then you will have a better chance of succeeding.

 

We have learned from business exper= iences like little Johnny’s and they have helped us develop our DAB approach.  Throughout this boo= k we will refer to the lemonade stand business to explain and demonstrate our DAB approach in planning a business.

 

Please keep in mind that little Johnny’s business experience can be learned from and applied to many other businesses you may be considering.

 

 

DAB – Develop A Business - Explained

 

This is where you start to play aro= und with business as you develop a business. Please remember that you are in charge = of the amount of fun you have while learning about and developing a business. = If you missed “The Fun Side Of Business” in Chapter One, you may w= ant to take a moment and review it.

 

DAB means to “develop a business”, any kind of business. Our DAB approach uses terms that are commonly used in business. We define the business term (like a dictionary does), we discuss the term to explain how it is used in the busi= ness world and we apply it to a lemonade stand business.  DAB is really just helping you thi= nk about business. If you go through our DAB planning activity, you will be ab= le to develop many different businesses from it.

&= nbsp;

As you go through our DAB section, = please keep in mind many of the little steps that are taken to develop a business exist as real careers (jobs) for people.&n= bsp; Decisions in business are made by people with the job of applying th= eir skills and talents to help the business succeed.  You will be exposed to various responsibilities and gain some experience as you take on the responsibility= of various jobs. This experience will hopefully help you recognize what intere= sts you in business, identify your talents, specific skills you have and skills= you could work on.

 

A= s you develop a business you will try and do many different jobs by yourself, but soon realize you will need help. You will need a team of people who have different skills and talents to help you plan and succeed in business. You = will probably have more fun working with a team, as you can bounce ideas off one another.

 

The decisions and the way you manag= e your business will determine how successful you are.  You will need to constantly review= your plan to ensure you are doing a good job and staying on track. The DAB appro= ach should be reviewed and updated as your business develops.

&= nbsp;

The DAB section gives a very detail= ed framework of things to think about while developing a business. There are l= ots of steps to take and lots of questions to help you think through the development of your business.  Use as much or as little information as you want.

 

 

How DAB Can Help You Succeed In Business

 

“ The secret to success is= to do the common things uncommonly well.”

J= ohn D. Rockefeller Jr.

 

This phrase applies to what we are = doing in this book.  We show kids “common things” (steps or business decisions) that must be considered to develop a business. &nb= sp; The success you have will come from how creative you are and how “uncommonly well” you apply the steps in business.

The will to win is useless without the will to prepare.”

Henry David Thoreau

 

As you go through our DAB section, = you will learn how to prepare and plan a business.&= nbsp; This process is where your imagination is put to work by coming up w= ith great business ideas that will help you develop a business.

 

Our DAB approach asks you questions= rather then giving you all the answers.  We believe if you can learn to ask the right questions in business, you are mo= re likely to come up with the answers.  Most of us know how to use resources (books, Internet, people) to fi= nd answers, but if we don’t know what answers to look for, we are not li= kely to get the answers we require.

 

Let's DAB by planning the deve= lopment of a lemonade stand business or any business you choose. You have a lo= t of things to consider and decisions to make.  You can make it as simple or sophisticated as you like. In any business, the more thought you put into planning (developing it right from the start), the higher the chances of yo= ur success.  Please keep in mind = you shouldn’t think so much that you don’t take action.

 

We have learned little Johnny could= have been better prepared to go into business. We are happy to see a lot of kids trying out business ventures and getting their friends involved in it. We h= ope we can help kids who are considering business to make it a successful and f= un experience.

 

Please don’t judge the succes= ses of your first few businesses by the amount of money you make or by how well pe= ople like your business ideas. The business experiences you have will prepare you for future success in business. At this stage in your business career, the focus should be on learning about and preparing for business. Take chances = with innovative ideas.

 

"A smart businessperson is = one who makes a mistake, learns from it, and never makes it again. A wise businessperson is one who finds a smart business person and learns from him= how to avoid the mistakes he made."&n= bsp;

Jim Abrams


Let’s Start To Develop A Business

 

This is when you start using your imagination to DAB - asking and answering business questions, making busine= ss decisions and having some fun!

 

It is your choice on how you approa= ch business:

 

·        Read through this section= to acquaint yourself with business

·        Use it as a reference to further develop a number of business ideas you may have

  • Go through this section to experience the planning and development of a lemonade stand business, which you may or may not cho= ose to operate
  • Use this section in a number of ways to help you think ab= out business in ways you may not have considered before

 

To develop a business you will need= to start somewhere. We would like you to have some fun with business so we are going to have you think about the “fun side” of your business. After you have figured out how to have some fun with your business, you can start developing a product and your business. We have used the next 7 secti= ons to discuss things you should consider to help you develop a business. The sections are not in any particular order, but you can browse through the pa= ges and focus first on the areas that interest you the most. The detailed table= of contents will help you find areas of interest.

 

You will find as you complete one s= ection you may think of something that applies to another section. Go back to any section at any time and reconsider it. To successfully develop any business, all the decisions you make have to work well together to reach the goals of= the business. It is like a sports team that needs to work well together to win.=

 

Your main goal should be to develop= a business by considering and applying the DAB approach. Your business will h= ave a greater chance of succeeding if you complete the whole DAB section.

 

We recommend that you take a pad= of paper and create a heading (title) for each of the DAB topics that you work through. It is helpful to put the book’s page number on the top of ea= ch of your written pages so that you can reference back to the book more easil= y. Use one page per DAB topic since you will likely add to each section as you= go through the process. You don’t want to try and jam additional writing= in between lines or have to draw arrows to the back of the page.

 

On each of the pages that you se= t-up for the topics in this book, try and answer the questions and make notes on your ideas. The answers and ideas that you come up with will be your plan to dev= elop a business. Keep your pages in a binder or in a file folder where you can easily find them and make reference to them.

 

You can answer the questions to dev= elop a lemonade stand business as a business experience or you can consider the questions and apply them to your own business idea. Work at your own pace a= nd have a great business experience!

 

Have fun and enjoy your venture into business! Remember, business is really a game. Figure out how to play the g= ame and you will succeed in business.

 

 

The Fun Side Of Your Business=

 

If you are just interested in developing a business that makes money and having fun is not a very important factor, then you can ignore this section (jump = to the next page) and use this guide to help you develop a business with the things that are important to you.

 

Now that you have decided you want to have some fun, this is your opportunity to have as much fun as you want with your business.

 

We all know what is fun and what is not fun. Most of us know when we need to be focussed and learn, and when to let loose and have fun. We are taught when = we can have fun and we learn how to have fun.=   When we take a minute and think about business, we don’t usual= ly think about fun or play time.

 

The interesting challenge is how you can make this business experience fun when= it may not appear to be fun from the start. Business may not appear to be fun,= but fun can be created and found. Throughout this book we would like to challen= ge you to have fun, to create fun opportunities and help bring the “fun side” to your business experiences.

 


Apply to a lemonade stand business or a business of your choic= e

 

·        Throughout this book we m= ake references to a lemonade stand business, to help you better relate to the business topics.  We would lik= e you to reference “your idea of fun” as you explore business.=

·        Create the job of “= Vice President of Fun” for your business. The person who holds this job is responsible for making sure your business experience involves some fun. If = this becomes your responsibility, do the best job you can do at creating fun.

·        Let the “Vice Presi= dent of Fun” figure out how much fun your business needs, how to create mo= re fun in your business experience, how fun contributes to the success of a business and how to balance fun with a successful business.

·        Throughout this book thin= k of the phrase, “How can I make this fun?”  The amount of fun you think about = is only limited by your imagination. The amount of fun you actually have with = your business experience is your choice.

·        How do you make your lemo= nade stand business fun?

 

 

Developing Your Prod= uct or Service

 

To be in business you need to offer= a product or service.  This is w= here your imagination can go wild. You can think of any product you want to crea= te or start with making a lemonade drink product.

 

A product is anything that can be o= ffered to a market (group of people) for attention, for purchase, to use, or to consume that might satisfy a need. Many products exist around you at home, = at school, in shopping malls and grocery stores everywhere. Products range from toys, food, clothing, cars, games, etc.

 

For a product to be successful, you= need people to want it or have a demand for it. It makes sense to understand the needs of people so that you can provide products they are interested in buy= ing. It is also possible for innovative products to create new markets or needs = for people.

 

In business, you want to understand= what makes your product special, what are the benefits of your product, why customers are interested in your product and how it is different from other products.

 

You need to develop a product peopl= e want and you can produce with good quality, reliability and value.  You need to figure out ways to mak= e and sell the product such that you can recover your costs and make money (profi= t).

 

If you are offering a service, you = want to offer a service people need and value. The key to service is to understand = how to do it well and to provide it at a price that makes people feel you are offering good value (deal).

&n= bsp;

Apply to a lemonade stand or your business of choice

 

Developing a product using the example of lemonade:

 

·        What kind of lemonade (pr= oduct) will people like? (Taste)

·        What should it look like? (Colour)

·        What ingredients are impo= rtant to people? (Real lemons, sugar as sweetener)

·        Do some research and development.  What is on the m= arket and what do people like?
Try developing products with different ingredients

·        Write the steps out as if= you were teaching someone how to make your product. In business this would be called a manual to train someone

·        Are you going to buy an established brand of lemonade and sell it at your stand?

·        Give some thought as to w= hy products exist and use that thinking to develop your product

·        Have you developed a secr= et formula for your lemonade?

·        You may have created some= thing that may be famous someday. Take the time to write out your formula and copyright it with “© 2003 (year), your first and last name”= ;


Naming Your Product – Creating A Brand

 

You are certainly aware of the many= brand names you buy. You buy some items because of the image the product has, rat= her than the usefulness it may or may not have.

 

A brand is a name, term, symbol, or= design that is intended to clearly identify and differentiate a seller’s pro= duct from the competitors’ products. A brand name is used to identify a specific product.

 

The goal of any business is to have= their brand recognized by, used by and referred to as many people as possible. Bu= sinesses spend a lot of time and money naming and developing their brand names.

 

The naming of your product can be a= great experience and you should have lots of fun trying some wild names.

 

Apply t= o a lemonade stand or your business of choice

 

You will want to consider choosing = a brand name for your lemonade to help people distinguish your product from others. Remember, your product is not just lemonade!

 

Give your product a brand name like "Tyler and Hayley's Tasty Real Lemonade." 

The name you choose is your brand t= o allow people to remember your product by name rather then just by the taste of yo= ur lemonade.

 

Some things to consider when naming= your product:

 

·        Will my product name be remembered? When a name is different or unusual, it may attract attention a= nd perhaps arouse curiosity

·        Is it something that is interesting, such as a rhyme or humour? A good example is Toys-R-Us™ (Trademark owned by Toys-R-Us)

·        Should my product name cr= eate a mental picture of an image? The Apple, provides an image that is easy to remember

·        If the name is meaningful= and fits with the product, it tends to generate higher recognition

·        A two-syllable word will = be easier to learn than a three-syllable word. For example, one-syllable words that are easily remembered are Coke™ and Bic™ (Trademarks owned= by the respective companies)

·        Will the name support a s= ymbol or slogan?  Example: Apple Bank – provides access to the associations of apples – something goo= d, wholesome, and simple – it suggests a friendly, fun and somewhat different bank

·        What do people think of t= he word?  Is there a strong assoc= iation with it? When Jell-O™ brought in the name Jigglers™, the name produced a strong visual image (Jell-O jiggling in the hand) and could be associated with jolly, happy people, good times and it’s a kid’s word (Trade mark is the property of Kraft)

·        Is it distinct enough from other names, to prevent people from confusing your product with another?

 

Brand E= xtension (additional products)

 

Once you have developed your brand = and succeeded in business with it, you may want to consider a brand extension.<= span style=3D'mso-spacerun:yes'>  A brand extension is using a succe= ssful brand name to launch a new or modified product in a separate category. A successful brand helps businesses enter new product categories more easily.= A frozen lemonade product would be a brand extension from your fresh lemonade drink product.

 

If you have established a name in y= our neighbourhood for washing cars, you will have an easier time launching a bicycle washing business.

 

 


 

Naming Your Business=

This is a very challenging and fun exercise. If you have named a pet, you know w= hat you need to think about and the choices you have. When you name your busine= ss you want to make sure other people like your business name and can remember= it easily.

 

Every business needs a name.  You can make it as simple as your net name, re= al name, your dog’s name or create a name that makes sense with the type= of business you are developing. This is an interesting experience to go throug= h.

 

Once you have your product figured out, your business name is easier to develop. Therefore, you can come back to this section later if you still don’t know what you are selling yet.

 

Be careful that your business name does not limit you to the products and serv= ices you can successfully offer. If you choose a name like “Sam’s Sp= orts Reviews” for your business name, you are going to restrict yourself to writing only sports reviews. People would not likely approach your business looking for travel reviews or information on travel.

 

The risk of tying your business name to your product is that you may have difficulty in the future when you want to launch different products. There = have been situations where a clock shop wants to sell music.  Would you thi= nk of going to Martha’s Clock Shop to buy a CD?

 

Apply to a lemonade stand or your business of choice

 

·        Create a list of business= names you think will work

·        Try some names that rhyme= and think of some names that are funny

·        Write the names out using different fonts and see how they look

·        Think how your choice of = names will work as a web site name

·        Create a business naming contest for your family and friends to enter

·        Think about cultural and language translation issues with various names (ie. Coca Cola has different meanings in Japan and = North America)

 

Once you have chosen your business name, consider creating some business cards. Business cards are a helpful tool when you start promoting your business.


 

 

Chapter 5

= Location, Design and Operation Of Your Business

 

In This Chapter

 

Location Of Your Business

Building/Facilities Design

Hours of Operation

 

 

 

Chapter 6

= Market For Your Product

 

In This Chapter

=  =

Market

Going Global

Competition

 


Chapter 7

= Marketing Your Product<= /span>

 

In This Chapter

 

Marketing

Packaging

Pricing

Advertising

Promotion

Special Events

Word of Mouth

Publicity

Press Release

Reputation

Market Research

Focus Groups

 

 

 


 

Chapter 8

= Operations And Administration Of Your Business

 

In This Chapter

 

Customer Service

Distribution

Supplies

Quality Control

Safety

Security

Technology Management

Information Technology (IT)<= /p>

 

 

 


Chapter 9

= Managing People

 

In This Ch= apter

 

Staff Scheduling

Supervision

Motivating People

Human Resource Management (HRM)

 

 

You have been managed for years by your parents and teachers. You can probably recall many good ways and some not so good ways that you and others have be= en managed. Take these examples, learn from them and think about the way you w= ould like to manage your business and the people involved in your business. Deve= lop your own management style.

 


Chapter 10

Money Side Of Your Business

 

In This Ch= apter

 

Financing A Business

Budgeting

Money Management

Payment Terms

Accounting

Advanced Accounting

 

 


Chapter 11

= Other Important Business Considerations

 

In This Chapter

Environmental Considerations

External Factors

Charity – Philanthropy

Mergers

Acquisitions

Franchising

Partnerships

Business Law

Regulations

The End Of DAB

 

 

The End of DAB

 

 

Hopefully, this was an interesting = and challenging experience for you.

 

Congratulations! Working through th= is guide is a major accomplishment!  Be= fore this guide, not many kids have actually sat down and gone through the proce= ss of developing a business. Make sure to include this experience on your résumé.

 

You have now gone through the steps= to develop a business. This is a good time to celebrate, take a break, reflect= on your business and at some point in time, go back and further develop your business. This is not a test where you have one chance at doing it. You will make mistakes, change your mind and realize you want to try different approaches to your business. This is expected, and you should do what you h= ave to do to develop a business you are satisfied with.

 

The exciting part of finishing DAB = is that you will feel confident to apply what you have learned to other business opportunities. The end of this experience will lead to the beginning of oth= ers.

 


Chapter 12

Additional Resources To Help You In Business

 

In This Ch= apter

 

Kid’s Business Contest

Web Site Resources

Inspiration From Anecdotes

Editorials On Kids And Business

Business Case Of The Lemonade Stand

How Do You Teach Kids Business? – With “How Was Your Day?”

Kid’s Business Club Guide

Brainstorming Tips

Press Release – Repositioning The Lemonade Stand

Business Plan Framework

Business Terminology or Dictionary

Kid’s Business Club Guide

Brainstorming Tips

Press Release – Repositioning The Lemonade Stand

Business Plan Framework

Business Terminology or Dictionary

Closing Comments

 

 


Kid’s Business Contest=

 

Framework To Consider For A Cont= est:

 

The following information is recomm= ended:

·        Pictures  - photos or your drawings of your lemonade stand. We are very interested in the creativity of your lemonade s= tand design – what materials did you used to build your lemonade stan= d?

·        Product – recipe you chose, how you made the lemonade

·        Services – what ser= vices did you provide beyond your lemonade product?

·        Advertisements and promotional  - how did you let people know about your lemonade stand?

·        Selling approach – = what did/would you say to people to get them to buy your lemonade?

·        Customer satisfaction = 211; testimonial from customers – what your customers thought about your lemonade stand, what customers think of your service and your lemonade

·        Team – people that = helped you – team members  - wh= at did each person do?

·        Business plans – the steps you took to get organized and to set-up your lemonade stand, the loca= tion you chose, all the decisions you had to make to get started

·        Performance – how l= ong were you in business? How much did you sell? How many people passed by? How many stopped at your stand? How many purchased your lemonade? 

Contest= to participate in:

 

If you would like to participate in= a contest see www= .teachingkidsbusiness.com/lemonade-stand-contest.htm. This page name may change, so go to www.teachingkidsbusiness.com<= /a> and find the current link.

 

Do research on entrepreneurial awar= ds.

 


Web Site Resources

www.TheKidsGuideToBusiness.= com

We have created book updates and li= nks to additional business programming. Check out our Kids Business Rewards Program for discounts and additional business programming.

 

www.teachingkidsbusiness.com/lemonade-s= tand.htm

This online program provides links = to resources, which will help you learn about business and plan/develop a lemo= nade stand business.

 

www.teachingkidsbusiness.com/seed-capit= al-financing.htm

Seed Capital Program to help you fi= nance your business venture.

 

www.teachingkidsbusiness.com/business-b= asics.htm

This program is a kid-friendly intr= oduction to business basics.

 

<= span style=3D'mso-bookmark:_Toc35137545'>www.teachingkidsbusiness.com/entreprene= urship-program.htm

This program is an introduction to entrepreneurship for kids. It has several entrepreneurial stories to help y= ou understand how to develop an entrepreneurial idea.

 

www.teachingkidsbusiness.com/kids-works= -ventures.htm

Explore commercial opportunities for kids’ works.

 

www.kidse-marketplace.com =

When you are ready for an entrepren= eurial venture (creating your own product and business) you will be given the opportunity to launch a kid’s business online in a kids’ marketplace.

 

www.= teachingkidsbusiness.com/kids-business-e-store.htm

The Kids' Business e-store has been= created to provide unique business related products for kids. "The kid's Gift = of Business™" is about giving kids an opportunity to have a business experience. The uniqueness of these gifts is they are kid-friendly business products, can be enjoyed now, throughout a number of years and can influenc= e a child's future.

 

Please note that as the TeachingKidsBusiness.com web site grows, the page names for the programs may change. If you have problems with the above web pages, please go to www.teachingkidsbusiness.com<= /a> and find the appropriate link from the home page or other sections.

Inspiration From Anecdotes

 

You can re