Press Release - For Immediate Release

The Kids' Guide To Business - Preparing and Launching Kids Into Business

TeachingKidsBusiness.com

November 12, 2003

Newmarket, Canada and Seattle Washington, USA,

"The Kids' Guide To Business" has been developed to provide ideas on how to engage kids in  business at an early age,  to show kids how to develop a business and to provide kids with insights into the many job responsibilities in businesses. This is all done with references made to a lemonade stand business, which kids understand well.

The business experiences throughout the  book are enhanced with links to hundreds of pages through  www.TheKidsGuideToBusiness.com  and www.TeachingKidsBusiness.com.

Jeff M. Brown, founder of TeachingKidsBusiness.com and publisher of the book,  came up with the idea to help guide kids into business after reviewing hundreds of  résumés from kids 8 to 14 years of age. Brown's findings suggest that "kids are ready for more work related  & business experiences beyond the standard making their beds, walking pets and washing dishes. Given all the legal and practical issues of young kids working, I developed a book and online opportunities to start to address their needs."

The marketing strategy is built around the concept of  engaging kids in the success of the book and a "gift of business" to kids. An online  jobs-for-kids program provides kids with opportunities to get involved in the development and success of the book. As TeachingKidsBusiness.com publishes the book , the publishing process  will be shared with kids as a business case.  Other opportunities will be created for kids to participate in many aspects of this book initiative. The gift idea encourages people to give kids the book as a gift to help them get started in business.

The distribution strategy of the book plans to involve youth service groups, youth organizations, schools and athletic teams etc. to sell the book as a fundraising campaign. Details of this program are available at www.TheKidsGuideToBusiness.com. 

Brown, explains "this is our first book and we are experiencing the book business as many kids would.  As the internet publisher of www.teachingkidsbusiness.com and The Kids' Guide To Business, we hope to build a successful business case for kids to learn and benefit from. We hope to expand our Kids-Works-Ventures program to publish books by kids and engage kids in the book business."

The success of this book will be measured on a number of fronts.  The book  is unique in that it is expected to succeed in traditional sales volume measurement and more importantly it  will have an impact on the kids participating and learning from the experience of the book initiative. Hopefully the book will become a symbol of kids in business and kids helping other kids through business.

The Kids' Guide To Business is a key funding program for the social venture of www.teachingkidsbusiness.com. This website is a free online environment to engage kids in business and help them prepare for their futures. The book is a natural extension of the programming by helping kids put their skills to practical use by developing a business.

TeachingKidsBusiness.com is developing to engage and inspire kids at an early age (8 and up) to develop confidence, experience,  business skills and explore career choices.  The website presents "tools", "experiences" and "community involvement" and support in a safe, educational, non-pressure, advertising free and fun way.

For more information, go to the website at www.teachingkidsbusiness.com and www.TheKidsGuideToBusiness.com , email us at: info@teachingkidsbusiness.com, or contact Jeff M. Brown directly, by phoning 905-830-9936.