Brainstorming is a great way to come up with ideas. The goal of brainstorming is to come up with a long list of "crazy ideas". Brainstorming gets people to think in ways they don't normally. It is important to have fun and not criticize (don't say, "what a stupid idea"). The basic rules are:
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Quantity, not quality (more is better); it is important to generate as many ideas as possible and don't worry how good they are at this stage. |
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No ideas can be criticized and no idea is too wild to write down. Remember they are all good ideas at this stage. |
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It doesn't matter who came up with the idea first, work together to build on it and generate more ideas. |
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