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Keep in mind that the reader doesn't have much time.
What you write must be clear on the first reading.
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Know where you are going and tell the reader. Start with an outline to organize your argument. Begin important paragraphs with topic sentences that tell what follows. conclude with a summary paragraph. An outline not only helps the reader; it keeps you from getting lost en route. Compile a list of all your points before you start.
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Make what you read easy to read.
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Short sentences and short paragraphs are easier to read that long ones.
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Make your writing vigorous and direct.
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Avoid cliché's. Find your own words.
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Find the right word. Know its precise meaning. Use your dictionary and your thesaurus.
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Don't make spelling mistakes. When in doubt check your dictionary.
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Don't overwrite or overstate.
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Come to the point.
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State things as simple as you can.
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Never be content with your first draft.
