How to Pitch Your Idea

[Kids-As-Angel-Investors Program]       [Press Release]

Kid's Overview

This section should help you to organize your thoughts and get yourself prepared to pitch your financing deal to your investors( parent). We have given you three approaches to consider. You should review these ideas and come up with your own approach that you think will work with your investors:

1. The Basic Questions and Answers.

2. Recommendation Approach.

3. Traditional Executive Summary Approach.

4. Your own Approach - what you think will work or the KISS (keep it simple stupid) approach.

The Basic Questions and Answers Approach

You need to answer a number of questions before anyone will give you money. Take some time and think of questions that your investor will ask and then write down your answers. Be prepared, by knowing your audience -  the people (your parents) you are pitching your deal to. You should know what interests them (education, responsibility, independence etc.)

Here are some basic questions to start with;

1. What are you going to do with the money?

2. How much do you need?

3. Do you know what you are getting into?

4. Do you have the time and expertise to succeed?

5. Do you need any help with your business venture?

6. Will we get our money back, when and how much?

Recommendation Approach.

See our recommendation section to learn how to write a recommendation. Basically we give you a framework to follow when writing  about something you would like to do and why.

Executive Summary Approach

If you want to approach this like a real business would, then you will need to write an executive summary. We have provided you with a traditional executive summary below and tried to make it kid-friendly in bracketed areas. 

A traditional Executive Summary should address the following issues:

• Business. Provide a business description and clearly define the opportunity. This is really explaining what your business is attempting to do.
  (Explain that you are launching a business in www.kidse-marketplace.com in which you will sell a KODIP (kids online digital product) to other kids.)
  

• Management team. List the founders and executive team, and provide their backgrounds, relevant experience. Also provide your immediate and long-term staffing needs. What is your experience and what do you expect to learn from your business experience that will help you run your business.
  (Explain things you have done to demonstrate that you can create a product in a category that you are interested in, that you can organize your business, make decisions like pricing for you product, that you can create an advertisement for your product. Explain that you can develop a product based on interests, expertise or experience.)
  

• Product. Explain your product, including customer needs and use of your product, 
  ( Explain that you know what kids will be interested in. Explain that your product will meet the needs of kids and how they will learn and or enjoy your product)
  

• Barriers to Entry. Explain your plans to protect your intellectual property. How do you protect your works from being copied by others.
  (Explain that the marketplace is the first of its kind. Show that you have an original product. You must be the author of your product submitted to the marketplace. As the author, means that you wrote the original work. You can protect your work (written product) with copyright or the © symbol. i.e. © 2002, John Smith. In theory, this prevents someone from copying your work. The problem is that you have to stop people from using your work which means that legal actions have to be taken.)
  

• Value Proposition. Explain how your product is different from other choices kids have.  Will kids see value in your product.
  

• Market Opportunity. Describe the market opportunity, including the size, history, characteristics, and dynamics of the market, showing how you fit in the market. How big is the potential of a kid's marketplace for kid's products. How much of your product do you think you can sell.
  

• Competition. Describe your competitors, their relative strengths and weaknesses, and your position in the marketplace.
  (Show by your internet research that there is no direct competition in this type of business. Explain the type of things that kids spend money on such as video games, movies, music etc and how you feel they will be interested in your product for entertainment and/or education.  Your competition within the marketplace will be hard to identify during the early stages of the marketplace. Your competition will be other kids)
  

• Strategy/Business Model. Describe your marketing strategy and the proposed business model, including a discussion on sales and distribution channels. Provide details on what market validation you have conducted. 
  (Describe "The Kids Launch". How will you go about selling your product. How will your business benefit from the marketplace and how will you market your product outside of the marketplace)
  

• Financing. State the amount of the investment you are looking to raise and your funding history. List your future milestones and the amount of capital required to reach these milestones. Provide a plan of amounts you will require to develop your business to it's potential.
  (How much money will you need to get your business started, to grow the business (advertise) and to launch new products)
  

Your Own Approach - what you think will work. It may be the KISS (keep it simple stupid) approach.

You know your audience (you should know your parents), therefore you know what it will take to get what you want. Go for it.

When you  are ready to set-up your business and would like to proceed to the next stage go to  "The Kids' Business Launch Team" section.

If you are interested in obtaining more information about our Kids-As-Angels Program™ please contact us at mail to: info@teachingkidsbusiness.com

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[Kids-As-Angel-Investors Program]

[Press Release - Kids-As-Angels]